集裝箱快閃店 | 北京樂(lè)純酸奶快閃店

程序：酸奶店

日期：2016

面積：20平方米

地點(diǎn)：北京，中國(guó)

將樂(lè)純辦公室的入口大廳空間改造成了一個(gè)純白潔凈的快閃店，展示其酸奶產(chǎn)品同時(shí)彰顯其公司健康，新鮮，自然的品牌核心價(jià)值，描繪出一個(gè)當(dāng)代，年輕，革新的品牌形象。

turning the entrance lobby of LePur office space into a white and clean pop-up shop, showcasing the yogurt products of the brand and combining the company values of health, fresh and natural with a more contemporary, young and innovative image.

▼店鋪門(mén)面，LE PUR Storefront

▼一個(gè)純白潔凈的快閃店，a white and clean pop-up shop

設(shè)計(jì)的最基本想法是用白色松木組成的條紋狀面板遮蓋墻和屋頂。這個(gè)半透明的裝飾元素還原了傳統(tǒng)街頭市場(chǎng)水果攤的木質(zhì)小車形象，店鋪外立面的條狀頂棚更加強(qiáng)了這種復(fù)古的感覺(jué)。坡屋頂使顧客的視線更集中于柜臺(tái)上的酸奶產(chǎn)品。長(zhǎng)凳和桌子也由特殊定制的木質(zhì)條紋制成。在柜臺(tái)的后面，一扇大的黃色滑動(dòng)門(mén)隔離了店鋪和公司辦公空間。

Basic design move was to cover all walls and ceiling with striped screens made of white paint pine wood. These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade. A slope ceiling invites customer to focus on the main yogurt display on top of the counter. Wooden strips have been also used to create specifically designed benches and tables. On the back of the counter, a large yellow sliding door connects the shop to the company’s office space.

▼還原了傳統(tǒng)街頭市場(chǎng)水果攤所用的木質(zhì)小車形象，re-propose the idea of wooden cranes used for traditional fruit stands in street markets

▼ 白色松木組成的條紋狀面板遮蓋墻和屋頂，cover all walls and ceiling with striped screens made of white paint pine wood

▼ 坡屋頂使顧客的視線更集中于柜臺(tái)上的酸奶產(chǎn)品，A slope ceiling invites customer to focus on the main yogurt display on top of the counter

白色木質(zhì)條十分容易裝飾：建筑師通過(guò)超大的黃色尼龍線將植物和幾何圖形裝飾物等懸掛在木條上面。盡管這個(gè)空間很小，這些不盡相同的裝飾元素創(chuàng)造了多重空間和感官的體驗(yàn)。店鋪空間簡(jiǎn)單明亮，與多彩的酸奶杯形成鮮明的對(duì)比。設(shè)計(jì)師運(yùn)用了不用灰度的地板，大尺度條紋瓷磚如同家里舒適慵懶的地毯。坡屋頂由點(diǎn)狀的可調(diào)節(jié)LED圓盤(pán)照明燈點(diǎn)綴。由設(shè)計(jì)師親手縫紉的柔軟織物覆蓋了一些座椅，為空間增添了細(xì)節(jié)和真實(shí)感。

The white strips can be easily further customised: we hung up some plants and graphic elements on them by simply using oversized yellow nylon cable ties. Despite the very small space, these elements are combined to create a spatial and sensorial experience. The resulted space is simple and bright to contrast with the colourful variety of the yogurt cups packaging. Designers played with different hues of grey on the floor, where large textured ceramic tiles evoke the idea of a cozy home carpet. The sloped ceiling is dotted by dimmable LED lighting discs, while some pillow covers, sewed by the designers on a soft textured fabric, add to the space a little detail and sense of authenticity.

▼ 坡屋頂由點(diǎn)狀的可調(diào)節(jié)LED圓盤(pán)照明燈點(diǎn)綴，sloped ceiling is dotted by dimmable LED lighting discs

▼ 懸掛于白色木質(zhì)條紋墻壁上的菜單，Hung up menu on white wooden strips

▼ 設(shè)計(jì)師親手縫紉的柔軟織物，sewed by the designers on a soft textured fabric

▼分析圖，Diagram

▼平面圖，F(xiàn)loor Plan